Cookie Policy
Cookies are small pieces of data that websites store on your computer or device when you visit them. These data files contain information about your browsing activity on that website. Cookies serve various purposes, such as remembering your preferences, storing login information, tracking your interactions with the site, and helping with targeted advertising. They are commonly used by websites to improve user experience, customize content, and analyze website traffic patterns.
We use three type of cookies:
- Strictly necessary cookies: These keep our site running smoothly. Without them, everything would fall apart!
- Performance cookies: They enhance your browsing speed. We aim to make your travel experience seamless, so our site and app must respond promptly to your needs.
- Personalization cookies: These tailor our site to your preferences because you're unique! They assist us in tasks like setting default searches to your nearest station.
Disabling cookies can lead to loss of preferences, login issues, absence of personalized content, cart and session loss during online shopping, limited tracking and analytics capabilities for websites, and reduced functionality such as saving settings or remembering progress in videos.
Strictly necessary cookies power our site and are essential for identity verification, security, fraud prevention, and functionality purposes. These cookies cannot be disabled and are created every time you use our app or site. They allow us to:
- Keep track of selected tickets
- Charge the correct amount for tickets
- Share your details with relevant transport operators
- Provide various ticket delivery options, like Mobile Ticket
- Monitor account and payment activities for security
- Prevent repetitive notifications
- Save preferences, such as currency choice
Identification cookies remember your favorite journey even before you sign in, streamlining your booking process by auto-filling departure and arrival stations.
Performance cookies focus on tracking user activity to enhance the functionality of our app and site. We use analytics cookies to gather data on how users interact with our platform, allowing us to identify areas for improvement.
These cookies help us:
- Understand user behavior for continual enhancement.
- Charge the correct amount for tickets
- Track entry points, page visits, time spent, and link clicks.
- Aggregate and analyze user data to detect and resolve issues promptly.
- Utilize tools from service providers like Google, Adobe, Facebook, and Branch for comprehensive data analysis.
Overall, performance cookies enable us to optimize user experience and address any technical issues efficiently.
Performance cookies streamline your experience by tailoring content and ads to your interests. Even if you disable these cookies, ads will still appear, but they may be less relevant. We use these cookies to ensure you see ads that align with your preferences.
Disabling personalization cookies won't eliminate ads; they'll just become more generic. Additionally, even if you opt-out of Ads Personalization, you may still see ads based on factors like your location, browser type, and search history.
These cookies enable us to:
- Display relevant content, such as special offers, on our platform and in marketing emails.
- Show pertinent ads while you browse other sites, based on your browsing patterns.
- Gauge the effectiveness of ads to refine our marketing strategies.
Our aim is to present ads that are useful to you, making your travel experience smoother. For instance, if you frequently search for train journeys between London and Manchester, you may encounter ads offering deals for those routes. We share data collected from these cookies with selected third parties for advertising purposes, ensuring you encounter relevant ads across the web.